Brand Portfolio

Cultural differences, lifestyle variations and a myriad of hair types mean that hair color products are subject to a plethora of unique demands. Hoyu is able to satisfy the needs of all markets with a rich line of colors and product functions.

Sold in 70 countries worldwide, Bigen is a renowned authority in hair coloring. Regardless of your natural hair color, consistency, condition, length or style, Bigen produces optimum color results. Bigen hair color products are the gentle choice, and unlike ordinary hair colors, have an innovative formula to minimize the harsh odor. For more than 50 years, the Bigen brand has offered safe, effective and economical hair color to consumers worldwide.

Visit Site

Fat hairFat Hair
Designed with the latest in hair care technology, these Fat Hair products work together to actually make hair look and feel incredibly THICKER and FULLER and transform fine, limp lifeless hair into big, beautiful, sexy hair instantly!

All of the Fat Hair "0" Calories THICKENING products are formulated with a blend of natural extract, vitamin and protein that infuses hair with strength and body. The results… thicker, fuller, stronger, healthier looking hair with incredible shine!

Visit Site

HoyuHoyu Professional
Hoyu is one of the first hair color manufacturers to target the professional market, and we have come up with some wonderful products in collaboration with the salon industry. With our expert understanding of consumers and the hair color and hair care market, we have teamed up with professional colorists to achieve the colors and textures that customers demand of professionals.

Visit Site