Cultural differences, lifestyle variations and a myriad of hair types mean that hair color products are subject to a plethora of unique demands. Hoyu is able to satisfy the needs of all markets with a rich line of colors and product functions.
Bigen
Sold in 70 countries worldwide, Bigen is a renowned authority in hair coloring. Regardless of your natural hair color, consistency, condition, length or style, Bigen produces optimum color results. Bigen hair color products are the gentle choice, and unlike ordinary hair colors, have an innovative formula to minimize the harsh odor. For more than 50 years, the Bigen brand has offered safe, effective and economical hair color to consumers worldwide.
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Samy Salon Systems
Samy Salon mixes equal parts imagination, technology and style to bring you professional-performance hair care at affordable prices. Specifically designed to give your hair immediate, noticeable and lasting results so you can have gorgeous looking hair always. Add shine and control with wax-free products that won't build up or weigh hair down. Moisturizing products soften dry, frizzy hair, making it more manageable and easier to style.
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Fat Hair
Designed with the latest in hair care technology, these Fat Hair products work together to actually make hair look and feel incredibly THICKER and FULLER and transform fine, limp lifeless hair into big, beautiful, sexy hair instantly!
All of the Fat Hair "0" Calories THICKENING products are formulated with a blend of natural extract, vitamin and protein that infuses hair with strength and body. The results… thicker, fuller, stronger, healthier looking hair with incredible shine!
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Fat Foam
Introduced as the first in-home, permanent foam hair color in the US, Samy Fat Foam brings the latest Japanese hair color technology to the mass market.
The unique, easy-to-apply foam formula goes on quickly by hand and rapidly turns into a gel to stay in place, providing even coverage from root to end..
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Hoyu Professional
Hoyu is one of the first hair color manufacturers to target the professional market, and we have come up with some wonderful products in collaboration with the salon industry. With our expert understanding of consumers and the hair color and hair care market, we have teamed up with professional colorists to achieve the colors and textures that customers demand of professionals.
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